It’s Review Season — Here’s How to Advocate for the Raise You Deserve

End-of-year reviews aren’t just about feedback — they’re your opportunity to steer the narrative about your performance, growth, and future potential. Whether you’re eyeing a raise, promotion, or simply more recognition, how you show up to this conversation can make a lasting impression.

Start with evidence, not emotion. Don’t walk into your review hoping your manager remembers your wins — bring the receipts. Gather data and examples that show your impact. Think metrics, completed projects, client feedback, and moments where you went above and beyond your job description. Frame your results in a way that connects to company goals: “This project increased our conversion rate by 12%” lands better than “I worked really hard this quarter.”

Revisit your goals and connect the dots. If you set objectives earlier in the year, revisit them now. Be prepared to discuss your progress, any roadblocks you encountered, and how you adapted. Even if you didn’t hit every target, demonstrating awareness and initiative signals maturity and growth.

Position yourself for what’s next. A review isn’t just about the past — it’s about setting direction for the future. Come prepared with ideas for new responsibilities, learning opportunities, or ways to add value next year. It shows you’re thinking like a long-term contributor, not just a task-doer.

Advocate — don’t apologize. If you’re asking for a raise or promotion, state your case clearly. You’re not demanding; you’re aligning your compensation with the value you bring. Try phrasing like:“Based on the impact I’ve made in [specific area], I’d love to discuss how that aligns with growth opportunities or compensation adjustments.”You’re inviting a conversation, not forcing a decision — and that tone matters.

End-of-year reviews are your chance to own your story, highlight your growth, and set the tone for what comes next. Prepare thoughtfully, speak confidently, and remember: no one is a better advocate for your worth than you.