Why This Fall’s College Admissions Cycle Feels Different (And What You Can Do About It)

If you’re a high school senior applying to college—or a parent helping your student through the process—you may already sense that something is different this year. And you’re right. The 2025–26 admissions cycle is being shaped by several key shifts that make planning and strategic decision-making more important than ever. Let’s break down what’s changed, why it matters, and how you can take smart action now.

What’s changing

Here are three major trends to know:

1. More competition = more applications + more students. Across the country, colleges are seeing both an increase in the number of applicants and in the number of applications each student submits. For example, average applications per student rose in the 2024-25 cycle. That means admitting becomes tougher even if you have strong credentials.

2. Standardized test policies aren’t what they used to be. You’ve likely heard about SAT/ACT “test-optional” policies. While many schools still list them, the value of submitting a strong test score has increased—colleges that remain optional are often favoring students who do submit numbers. In some cases, institutions are reverting to mandatory test-score policies. So students and families should assess whether skipping a test submission is truly best for them.

3. The admissions “ecosystem” is evolving fast. The admissions landscape is shifting in ways beyond just numbers and tests—things like how schools define “fit,” their yield strategies, how they review applications (including via AI tools), and how students present themselves (including via social media) all matter. For instance, counselors note that even if an application is technically complete, what the story says and whether the student genuinely fits the school’s priorities can make a difference.

Why it matters to you

• If your student is aiming for competitive colleges, early planning matters more. With more applications floating around, deadlines, essays, test prep, and strategy all need to be lined up.

• Decisions about whether to submit standardized test results need to be intentional. A “skip it because it’s optional” attitude might cost you an advantage if peers submit strong scores.

• It’s more important than ever to tell a coherent story in your application: academics, activities, character, and personal voice need to work together. With increased scrutiny and tighter admission rates, every piece of the application carries more weight.

• When evaluating schools, watch for how admissions patterns are shifting—for example, more interest in public institutions (especially in the South and West) and changes in how schools view out-of-state vs in-state applicants.

• Stress levels are higher than usual. Many students report feeling overwhelmed by the process, and families should proactively address that. 

What you can do now

Here’s a practical checklist tailored for your student and your family:

• Map out deadlines & application rounds: Early decision/action vs. regular decision still matter. Get the timeline on a wall or calendar so you’re not scrambling.

• Make a strategic decision on testing: If your student has a strong SAT/ACT score (or is on track to get one), submitting it may help. If not, work on strengthening other parts of your profile—and consider whether a retake or alternative strategy is wise.

• Refine the narrative: Have your student ask: “What do I want colleges to see when they finish reading my application?” Then check each component—transcript, activities, essays, recommendation letters—for alignment.

• Choose a balanced college list: With more applications per student and more competition, build a balanced list (reach, target, safe). For each school, consider how your student fits their mission, vibe, and priorities—not just brand name.

• Address stress and logistics proactively: Set aside dedicated time each week for application tasks, and maintain realistic expectations. Encourage your student to take breaks, sleep well, and keep perspective.

• Stay informed: Because things are shifting (policy changes, institutional priorities, etc.), stay updated via reliable sources rather than rushing on hearsay.

This admissions cycle may feel more intense than in years past—but intensity doesn’t have to mean chaos. With solid planning, clear choices, and attention to how your student’s unique story aligns with what colleges are looking for, you can navigate this landscape with confidence. At Resume All Day, we’re here to help you chart that path in a way that feels grounded and manageable.

Need personalized assistance with the college application process? Explore Resume All Day’s college service offerings today, and let’s make the journey less stressful and more strategic.

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